2026 Home Buying Strategy: Insights for Agents & Buyers

Quick question to ask a hesitant buyer (NEPQ):
"If prices rise this year because more qualified buyers re-enter the market, how would that change what you wish you had done today?"
What Buyers Are Talking About Right Now (Feb 12 - 19, 2026 Trends)
Confidence is quietly returning to the housing market! Our latest weekly social trend analysis shows something important:
Buyers aren't asking "Should I wait forever?"
They're asking "How do I make this work now?"
Here's why that shift matters:
1) Stable Rates Create Opportunity - Not Delay
Current 30-year fixed rates have been hovering around the low 6% range in February 2026, including readings near 6.01% - 6.09% in Freddie Mac's weekly survey. (Freddie Mac PMMS; Feb 2026.)
Some buyers still debate the "refi later" concept. But here's the reality:
most financially stable households in the 32 - 60 age range are not waiting for perfection - they're looking for predictability.
- Locks in a fixed housing cost
- Protects against rising rents
- Positions them to refinance if rates improve
You can't refinance a price.
You can refinance a rate.
Follow-up:
"What would it do for your confidence if you owned the home now - and simply had a refinance plan ready if rates dip?"
2) First-Time Buyer & Move-Up Programs Are Stronger Than Most Realize
The biggest hesitation we see is still down payment fear.
Here's what many prospects don't know:

- CalHFA (California) - Down payment assistance programs
- THDA (Tennessee) - 3 - 4% assistance options
- Chenoa Fund - 3.5% second mortgage options (often structured to reduce upfront burden)
- State and local grants (some up to $25,000 depending on program/area)
- FHA at 3.5% down
- Conventional at 3% down (for qualified buyers)
- Seller concessions covering 3 - 6% of closing costs (when negotiated and permitted)
For many low-to-moderate income households, these programs dramatically reduce the upfront barrier.
Pro tip for agents:
Instead of asking, "Are you ready to buy?" ask:
"Have you seen what you may qualify for in 2026?"
That subtle shift changes the conversation from fear to possibility.
https://firstcapitalmortgageinc.com/clients/8767/uploads/2025/10/zero-down-options-first-time-homebuyers-1.png
3) Government-Backed Loans Are Leveling the Playing Field
VA, FHA, and USDA loans continue dominating the discussion - and for good reason:
- VA & USDA: $0 down options (when eligible)
- FHA: Flexible credit standards and 3.5% down (when eligible)
- 2026 baseline conforming limit: $832,750 in most U.S. counties (FHFA; 2026)
For eligible veterans:
0% down, no monthly PMI, and a potential VA Funding Fee waiver for borrowers with
10%+ service-connected disability (eligibility rules apply).
Compared to renting in markets where rents tend to rise over time, locking in ownership becomes a strategic move - not just an emotional one.
Think: Rent rises. Mortgage payments (fixed-rate) do not. And if rates decline later, a refinance can lower payments.
Don't let a landlord tell you when to move.
Refinancing: Set Your "Strike Rate" and Be Ready
Here's the part most buyers (and even some agents) miss:
The best "buy now, refi later" strategy is not hope - it's a plan.
We recommend setting a refinance strike rate: a specific rate target that triggers a refinance review.
- Pick a realistic target. Example: "If rates hit X.XX%, we run the numbers." (Your target depends on your current rate, loan size, and goals.)
- Know your break-even. Refinancing has costs. The right move is when the monthly savings and timeline make sense - not just when rates look better on a headline.
- Stay refinance-ready. Keep credit clean, avoid new debt spikes, and save key documents so you can move quickly when your strike rate appears.
- Make it automatic. We can review your options periodically and notify you when you're in range of your strike rate.
Strike-rate question:
"If you own a home now - and you had a clear strike rate that told you when to refinance - what would that change about your decision?"
A Practical Path Forward for Hesitant Buyers
If you're a prospect reading this - or an agent guiding one - here's a simple, proven path:
Step 1: Assess Your Financial Position
Check credit and savings. We offer soft credit reviews that do not impact scores, plus strategic guidance to improve positioning quickly.
Step 2: Get Pre-Approved
Know your numbers. We provide:
- Maximum qualification
- Comfortable payment options
- Long-term success planning (not just "approval")
Step 3: Build the Right Team or Experts
The right loan officer + the right agent = confidence and clarity for buyers.
Step 4: Close With Protection
Inspections. Appraisals. Contingencies. Move forward informed and protected.
The Risk of Waiting
If even a fraction of the projected 550,000 additional buyers step into the market this year, competition increases.
In a supply-constrained environment, prices don't typically move down when demand increases.
For buyers in their 30s, 40s, and 50s, waiting often isn't about the math - it's about certainty.
Clarity reduces hesitation. Preparation reduces stress. Pre-approval reduces fear.
What We're Seeing at First Capital Mortgage Inc.
- Zero-down VA buyers becoming homeowners
- FHA buyers using assistance programs successfully
- Move-up buyers repositioning before prices increases
"Maybe later" is turning into "Let's run the numbers."
Agents: here's a simple share + referral script you can copy/paste
"Happy to help you run the numbers and see what you qualify for in 2026. If any of your friends, family, or co-workers are looking to buy, sell, or refinance, can I count on you to introduce us via text or email?"
Call to Action for Agents & Prospects
Agents - share this with your leads, or better, make a warm email introduction to
Steve@FirstCapitalMortgageInc.com.
Prospects - take the first step without pressure.
Questions? Call or text:
209-522-7100 | 775-245-5775
Related reading on FirstCapitalMortgageInc.com
Let's Talk
What are you seeing in your market right now? Are your buyers leaning forward - or still cautious?
Comment below or reach out directly.
2026 may not reward hesitation - but it may reward preparation.
Disclaimer: Loan programs, guidelines, rates, and assistance availability vary by borrower and may change.
This article is for educational purposes and is not a commitment to lend.
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Steve McNeal | First Capital Mortgage Inc.
Start Here: www.promlo.com/mcneal
Phone: 209-522-7100 | 775-245-5775