This Week’s Top 3 Burning Real Estate Questions: Rates dropping – Is NOW Your Moment? (CA, NV, TN Focus) Tired of media hype scaring you off homeownership? Real talk from social buzz (Reddit r/FirstTimeHomeBuyer, r/Mortgages; FB groups; X posts last 7 days): Conversations exploding on falling rates (30-yr fixed ~5.99-6.23% avg, VA as low […]
Affordability is improving in Northern California as rates ease and buyers regain leverage. Use these simple illustrations to help hesitant buyers act with confidence.
Refinance season is back—and homeowners who bought after the COVID-era rate swings may have new opportunities. This guide explains how to set your “strike rate,” pick the right goal (cash flow, payoff, cost reduction, or equity), and be ready to act when the window opens.
Refinance season is back—and homeowners who bought after the COVID-era rate swings may have new opportunities. This guide explains how to set your “strike rate,” pick the right goal (cash flow, payoff, cost reduction, or equity), and be ready to act when the window opens.
Real-world answers to the mortgage questions agents are hearing most—credits, buydowns, builder incentives, first-time options, non-QM, and more.
The Best Christmas Gift You Can Give Your Family – One That Lasts for Generations In this Christmas season, many families are thinking about gifts – what to buy, what to wrap, and what will bring joy on Christmas morning. Most people know that the most meaningful gifts are rarely the ones that fit under […]
AI for Real Estate Agents: Win More Buyers in 2026 (Using Fed Signals) AI for real estate agents isn’t about replacing relationships – it’s about protecting them. In 2026, buyers will keep hesitating when rates move, headlines spike fear, or affordability feels tight. The agents who win won’t be the loudest. They’ll be the clearest: […]
As the market races into 2026, AI and real estate tech are separating top agents from the pack. This guide shows how smart agents are using modern tools, Fed rate insights, and strategic lender partnerships to win more buyers, close faster, and stay ahead of their competition.
Mortgage Rate Strategy 2025: How Real Estate Agents Can Win More Buyers Right Now Abstract: In this post, we cover two of the highest-impact topics for real estate agents in the last quarter of 2025. First, we’ll explain the real mortgage rate strategy you can use with buyers – based on live, […]
Debunking Media Fear-Mongering: Real Estate, Jobs, and the Assault on American Happiness Published: November 14, 2025 | By: Steve McNeal | 5-Min Read + Video First Capital Mortgage Inc. – Truth in Home Loans Empowering homebuyers with fact-based homeownership strategies. Quick Read: Don’t Let Headlines Steal Your Dream Home Are you tired of hearing about […]